In this podcast we’re looking deeper into three online crisis communications case studies with Larissa Ott.
Her Master Thesis is an analysis of the Applebee, Greenpeace versus Facebook and Jetstar social media crisis.
All interesting cases as they come from different industries and cover different geographic regions. All of the cases are very much social media focused; either they originated there or online was used as a very important tactic.
Listen to Larissa while we walk you through her findings…
Links for this podcast: