So how do you integrate social media monitoring and outreach into an organisation ?
In this week’s episode I talk to Sofie De Beule and Sarah Mouton from Engagor. Both have loads of experience in training marketeers, customer support and PR professionals in using Engagor’s social media management platform.
We discuss the status of social media monitoring, how to roll out a monitoring platform, how to integrate different roles and teams and many more fascinating topics.
About my guests:
Sofie De Beule is Content Specialist and Community Manager at Engagor, a real-time platform for social customer service. She’s actively helping brands to implement social media meaningfully by creating relevant content about Customer Experience, Social Customer Service, and Social Media in general. Sofie is a resident blogger on major social media such as Social Media Examiner. She has published several publications on Social Media Today and Maximize Social Business.
Sarah Mouton is Customer Success Manager at Engagor. Since two years, she’s helping multinational brands in key industries (telecom, travel & hospitality, public transport, logistics) in every stage of social media. Sarah Mouton regularly holds webinars in which she educates and coaches brands on the use of social media. She’s specialised in training large companies in setting up global, company-wide social media teams.
PS: special thanks to Sam Versluys who – last minute – was so kind to edit this episode. Can you imagine ? My two podcast editors were on holiday at the same time !