So true and yet, “emotion” is a strange word in the context of Public Relations work and content… That’s why I was so interested to talk to Chris Johnston this week.
His company Adoreboard analyses data from over 600,000 news articles daily and over 4 million posts from all the major social media sources. Nothing new here you would say…
But, what is new is that they use text analysis algorithms that work out what emotion is being expressed in the data, providing a new kind of deep analysis.
They then extract only the most important metrics and provide an easy to understand insight into how a brand is loved or not across multiple channels.
Emotionally intelligent content… Let’s dive in.
About my guest:
Chris Johnston is the CEO & founder of Adoreboard, a business intelligence company focused on the data science of online brand measurement.
He has extensive experience working in leading the strategic marketing and communication advisory role for global companies including: six years with Hewlett-Packard and 3 years respectively with Danske Bank and Grant Thornton.
As a specialist in corporate reputation his work has been recognised by the UK Chartered Institute for Public Relations for best B2B communications campaign with Danske Bank.
If you have feedback, questions, remarks or anything else, please let me know via the audio mailbox of Wag The Dog FM.
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