Last week I spoke with Annick Boyen, CEO of Weber Shandwick in BeNeLux about their recent study called “The CEO Reputation Premium, a New Era of Engagement“.
81% percent of executives around the world believe it is important for CEOs to have a public presence for their companies to be highly-regarded. They also estimate that 44% of their company’s market value and 45% of their company’s reputation – that’s nearly half– are attributable to the reputation of their CEO.”
Those are big numbers and during our interview we dive into CEO perception, engagement, the humble CEO and best practices…
Annick Boyen is CEO of the Weber Shandwick Benelux operation and a seasoned communications and crisis management specialist. She has over 20 years’ experience, driving campaigns across multiple markets in reputation management and brand positioning assignments.
She obtained a business degree from the University of Liege and a degree in communications at the University of Leuven. Annick is fluent in Dutch, English and French and she is a regular guest lecturer at the International Executive Program for Corporate Communications of the Erasmus University in Rotterdam.