Politico and German publisher Axel Springer are acquiring the website and weekly newspaper European Voice and rebranding it as the European edition of the political website. – FT.com
This article announced a huge shift in the Brussels Media bubble last December and when the doors opened of Politico.eu the media and media relations landscape had drastically changed.
Today the Arlington based company has “more reporters in the two main political and regulatory centers of the world—Washington and Brussels—than any other publication“.
But how are these reporters dong online ? What is their social media footprint ?
I spoke with Simon McDermott – someone I have known since the early days of “online monitoring” and a specialist in social media analysis. He has been following and analysing Politico’s presence in Europe from the start.
Simon began his career with 6 years of Business Development for Cisco Systems and Intel Corporation. After his MBA at the Vlerick School in Leuven he went on to co-found Attentio in Brussels, a pioneer in social media listening technology.
He now helps organisations derive political and brand insight from social media by working with the best tools to analyse and measure the leading social networks.
He is also very involved in the European start-up scene and is director of high growth start-ups and a mentor for the Founder Institute and Gdansk Start-Up Incubator.