Let’s build state of the art public relationships together.
Welcome to Online PR Training.
I am glad you found your way to my website and hope we will get to know each other.
My name is Philippe Borremans. I am an independent public relations consultant with +20 years experience and specialise in crisis communications and online PR.
In these times of never ending change in the communications and public relations profession, many peers and colleagues struggle with information overload about the latest tools, trends and strategies to follow or use.
That’s exactly why I started to share my insights and experiences on my blog in 2003. And when I say “sharing my experience” then I really mean hands on experience. Not from the books, not from a slide deck by a “guru” but from the PR trenches in Europe & Northern Africa.
- Increasing sales by 10% “just” by doing targeted media relations? Done that…
- Generating more than 1500 pre-defined “leads” by using online content…? Yep.
- Re-framed a brand’s key messaging after thorough online reputation research? Check.
- Create and successfully run a corporate blogging program, a podcast series and an e-learning program (that’s what they call content marketing nowadays…)? Still doing it.
As early as 1996 I managed an online crisis for one of my clients while working as a consultant at Porter Novelli. And later on, I had the opportunity to contribute to the very first “new media” steps of IBM in 2003.
Since then I never stopped learning, researching and testing the latest tactics, tools and strategies in the field of corporate communications and reputation management.
This website is the home of my consulting business & training courses where I share my experience, mistakes, tips & tricks of the trade so you can skip the testing phase and “learn by mistakes” curve and implement what you have learned the next day.
So if you’re interested in training, a tailored workshop or hiring me as a consultant for your next project, please do not hesitate to reach out via the form below. Or, alternatively, directly book some time with me via my “book now” button: